CPG Community – Circle + Calendar Syncing

Challenge:
Events created in Circle weren’t syncing with attendee calendars, leading to low attendance and logistical headaches as members joined or left.

Solution:
We built an automation that syncs Circle events with Google Calendar, dynamically updates attendee lists, and ensures new members receive calendar invites in real time.

Outcome:
Attendance rates improved significantly, and the event team was freed from hours of manual updates per week. The client now runs a more scalable, seamless events program.